4 REASONS WHY MARKETING IS CRITICAL FOR A SUCCESSFUL BUSINESS

There are thousands of students around the world who aspire to find their footing in the marketing world. Whether you are working as an employee or running a business as an entrepreneur, having a strong understanding of marketing is critical to your success. One of the easiest ways to kickstart your journey in this dynamic field is to take up BBA marketing in Noida. A holistic approach to the subject coupled with industry insights will get you well on your way to your dream. 


But you may wonder, why is marketing critical to a business? 

Having a strong financial setup along with good operations management should be sufficient to run an enterprise successfully. As important as these are to the smooth functioning, marketing plays an equally important role. Let’s find out how. 


  1. Creates Awareness

If you offer the best donuts in town but no one knows about it, what use is it to your business? Creating a product or service that is of high quality is the first step but getting the word around to the right people is what will help get you customers. More so in today’s time when the competition in every field is stiff, it is critical to let people know you exist, what you offer, how you are growing and what are your goals. Marketing will do all of this for you. 


  1. Engages with the Consumers

In the olden days, the number of players in the market in any industry was very less but today, one click of a finger and you will have tons of options. Building relationships with your current and potential customers in such a scenario will keep them hooked on to your brand forever. Be it through Facebook, Twitter, Instagram, Emails or even through surveys to get their feedback, marketing helps you engage with your customers and retain their interest for a much longer time. 


  1. Builds Advocacy and Reputation

You may have the best service but if people don’t know you do, it’s as good as non-existent. Marketing will build your reputation amongst those who already buy from you as well as encourage those who don’t to give you a shot. Through the awareness information you spread, engagement activities you orchestrate and the testimonials you share, consumers become advocates for your brand. This strong reputation can be the reason you stand out amongst your competitors. 


  1. Sells your product / service 

It’s simple - the more people know about your brand, the more the chances of them investing in it. Whether you put up banners, distribute flyers, send out emails about a new product launch or use social media as a tool to reach your target market, marketing will help you sell your offering. It is the reason you can widen your reach, learn more about your consumers, change gears and communicate effectively with them. In the end, this could be the reason they come back to you!


To put it blatantly, marketing is an important cog in the wheel of success for any business and undermining its power could put you back by many years. If you know this is a field you want to explore and hope to make a career in, enrol with one of the top BBA colleges in Delhi NCR and get ready to kickstart a journey that will enrich you. 

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