4 REASONS WHY WOMEN MUST PURSUE A CAREER IN MARKETING

Women’s Day is around the corner and one of the most popular conversations doing the rounds is the gender gap across different industries. At such a time, we bring to you a conversation exactly opposite to the one you expect. One of the fields which has constantly seen a large number of women take up pivotal roles, is marketing. Today’s marketing force comprises a majority of women!

For those of you ladies who are looking to pursue BBA Marketing in Noida, you are in the right direction. Apart from being great communicators and multi-taskers, there are many reasons why women are rising in this field. We have picked out the top 4 reasons why choosing marketing could be the best decision for any woman out there.

A Growing Field

According to a recent report, the overall employment in advertising, marketing and promotions is expected to grow about 8% between 2018 and 2028. This poses a great opportunity because businesses are constantly finding ways to reach more people, build awareness and grow sales. In short, there will never be a dearth of job opportunities for marketing professionals. Digital, e-commerce or multichannel - there are various openings and an extremely promising future ahead.

Healthy Work-Life Balance

This is a great byproduct of studying and making a career in marketing. With the world going digital, marketing can mostly be done from anywhere in the world as long as you have a strong internet connection and a laptop. Whether you’re in a coffee shop in New York or at home nursing your baby, this is a field that allows flexibility. Marketing being a task-driven field rather than a time-driven one, allows women to have a healthy work-life balance.

Great outflow for Creativity

The more the mediums of communication, the more creative you can get with them. For all those who have a creative nerve and want to be associated with like-minded people, marketing is the perfect space. Today, there are multiple mediums of communication with the target audience and brands are working to utilise each one in the most unique and effective way possible. This allows you to let your creative juices flow and execute ideas that can truly position your brand in the right light.

Collaborative Work Space with Quantifiable Results

As a marketing professional, there is always a team that collaborates to put together a campaign and women are known to be great team players. They are usually open to ideas, criticism and opinions and know how to move together as a team. This generates quantifiable results that can showcase the success of your team as well as your business.

Although there is no doubt that women have to fight harder to climb the corporate ladder, there are also areas of business that see them as equal to men. What is vital to keep in mind is that the onus to shatter the glass ceiling lies on us. So, if you have been searching amongst the best colleges for BBA in Delhi NCR and have an inclination towards marketing, we say go out there and make a decision that can take you all the way to the top!

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